The Demon in My Living Room

I took a short break from marketing last night and turned on the EIR (Electronic Income Reducer).

Most people call it a television, but it's much more than that. It kills dreams, steals thoughts, and sucks you dry of any motivation you might have.

Anyway . . . I saw a pampered celebrity whining and moaning about how unfair life had treated her. She cried and her friends tried to console her, but none of them understood the pain she was going through.

I almost vomited.

This little tramp had no idea how cruel life can be. Try being homeless and sleeping in a park for two weeks. Try watching your apartment burn to the ground. You wanna talk about pain?

Just as I started to get all settled into a comfortable rant mode, I stopped myself. "That's it!" I said out loud. "That's how they get you!"

The disgust I felt for poor little DUI celebrity chick drew me closer. It felt like a magnet almost. By causing me to feel emotion, they were holding me hostage. Until I discovered their game.

I turned the EIR off and cranked up some Bach, sipped some hot tea, and closed my eyes.

Anyone who's had some success at marketing knows how important emotions are. Chances are, you've heard it said many times that we buy out of emotion, not reason or logic.

This is certainly not lost on the EIR industry. With this in mind, however, I'm confused at how many ads I see that give REASONS why their product/opportunity is the best.

Anybody can say "We're the best because . . ." Does that mean I believe it? Do you? Probably not.

You probably wouldn't believe me either if I told you that my team is the fastest growing team in GDI . . . so I'm not going to.

Some things you've just got to find out for yourself.