Sunday, September 21, 2008

The Two Main Ingredients For Success

I woke up early this morning and checked my email. I always get these "How to Get Rich" messages. You know, the ones that tell you if you enroll in their program for only $30 a month you'll learn the secrets of the masters.

After wading through tons of stuff about SEO's, autoresponders, and affiliate programs, it hit me that you really only need to do two things to be really successful.

The first one should be obvious. It's deceptively simple, but it's no means easy. If you do this, however, you're about 85% of the way to being as successful as you want to be. What is it? Well, you must know exactly what it is you want.

When I say "exactly," I mean just that. "I want to be rich" is not good enough. "I want to have $50,000 in my bank account by January 15," however, comes a lot closer.

Without knowing exactly what you want, you'll most certainly not get it. Hopes and wishes won't get you there. You've got to develop laser focus. There can be no vagueness, no maybe this or maybe that.

To be effective, your goals must be written down. This solidifies your commitment to seeing them through. Writing your goals also forces you to visualize them. In essence, when you write down your goals, you are creating a roadmap to your future. After writing them down, it's important to review them daily, just to keep you on course.

The second thing you need to do to be successful is to determine the price you'll have to pay for what you want, then get busy paying it. Don't be fooled. Nothing, and I repeat, NOTHING is free. There is a price you'll have to pay for being successful.

Say, for instance, you want to write and sell an ebook online, using affiliate programs. The first thing you would have to do is to learn how to write an ebook. Then you'd need to research affiliate programs, how they work, how you're paid, etc.

You would have to invest money in a PDF creator, to allow you to create your ebook in that format. To look professional, you might want to hire a graphic designer to design electronic cover graphics. Then, unless you're a really good copywriter, you'd need to hire somebody to write professional copy and design your splash page.

Sounds like a lot, doesn't it? Only you can decide if the price is worth the reward.

So, the next time you're surfing, and you read about systems, programs, and techniques designed to make you rich, remember that it all boils down to these two concepts. Sure, there are a lot of tools out there that can help you get there, but without these two basics, nothing much will happen.

Thursday, September 18, 2008

Personal Brainwashing--Creating Success From The Inside Out

Private Kirk seemed like the last person you'd want in your army.

He was overweight and out of shape. He smelled. The kind of guy other guys like to poke fun at. Not what I expected to see at US Army Basic Training.

It took my friends and me by surprise when our drill sergeant named Private Kirk as our squad leader. Heck, lots of guys in our squad were more qualified. Did the sergeant see something in Kirk that we didn't?

We soon learned the logic. The first thing I personally noticed was that his body odor vanished. He became more focused. Within a couple weeks, he took on a swagger.

Nobody wanted to laugh at him anymore. By the end of Basic Training, I would have been proud to fight next to this guy.

What changed? How did Private Kirk go from a geek to a fighting machine, almost overnight?

Simple. He was forced to play a role. Our drill sergeant gave him no choice. So Kirk pretended to be a top-notch soldier. After pretending for so long, eventually he started to believe it. He made everyone else believe it, too.

So what does this have to do with network marketing? Just that if you're afraid of failure, then your thoughts become major obstacles. You convince yourself you can't succeed, and fulfill your own prophecy.

Aren't we all afraid, at least a little bit, when we first get involved with network marketing? I know I was. So how do we defeat these obstacles?

Following Private Kirk's lead, we can pretend we're already successful. As if we've already made it. This is the "fake it until you make it" mentality, and it's extremely effective.

When you first start acting successful, it feels very much like you're lying. To yourself and others. Eventually, though, you turn a corner, and something magic happens.

Not only do you believe you're successful, others believe it, too. And in this business, like no other, success attracts success. Others will want to be in your downline simply because you're successful, and you must know what you're talking about.

Pretending to be a successful network marketer forces you to do things you wouldn't ordinarily do. You stay up an extra hour to get things done, make that call to your downline, or place another solo ad.

Ironically, these actions lead to outward success as well. If you do the things successful people do, then there is absolutely no way you'll not be successful.

Your tone even changes when you talk business. You now possess authority. Others find that appealing and reassuring, and you're sure to attract many people.

The bottom line is this: You won't be successful until you believe you're successful. The really cool thing is that if you believe it on the inside, the outside must follow suit as day follows night. It can be no other way.

Napoleon Hill, in "Think and Grow Rich," says that "Whatever the mind can conceive and believe, it can achieve." It's like planting a seed inside of you that grows from the inside out.

Like Private Kirk, you can turn yourself into a force to be reckoned with. All it takes is a little imagination, a little pretending, and a lot of desire.

Wednesday, September 17, 2008

How Burning Bridges Can Set You On Fire

I got high a couple days ago.

No, it didn’t involve Colombian herbs, bongs, or munchies. I didn’t sit and stare at my hand for 20 minutes. But I felt like I could do anything. Let me explain.

My wife and I took one of our cars to a local dealership to sell it. When we exited our car, I immediately felt defensive. I’ve seen places like this before, and if you’re not careful, these shifty-eyed piranhas will eat you alive. Imagine my shock when . . .

My demeanor changed completely when a young man named Roger walked up and introduced himself. He asked us questions—What were we looking for? Where did we live? Do we have any kids?

It wasn’t so much what he asked, but that you could tell he was genuinely interested in us. Well, that, or he was playing his role extremely well.

I found his optimism contagious. He was sure something good was going to happen for us today, and he was going to do all he could to make sure of it. At least that’s how he made me feel.

At that point, I think I would have bought almost anything from him, and at any price. He was that good. I felt empowered and important. But that’s not all.

We sold the car that day, and we were happy about it. But that wasn’t the best part. My hands tingled slightly, and I felt a smile on my face. Selling the car became an afterthought. I wanted to know Roger’s magic. How did he make customers feel so comfortable?

According to Brian Tracy, “Ambitious people dream big dreams and the only behavior they accept from themselves is to make those dreams come true.” Call it tunnel vision, one-track mind, or whatever. They become experts at burning bridges.

Burning bridges leaves you with no other option but to succeed. Like Alexander the Great when he burned all of his army's ships, to ensure there would be no retreat. His men would either be victorious or they would die. They won.

It’s called commitment.

Being committed doesn’t mean you won’t fail. It does mean that when you fall on your face, you’ll pick your bloodied self back up, guns a’blazin’. It means you’re optimistic enough to see failure as an opportunity to learn how not to achieve your goals.

It means that regardless of what happens to you, you’ll continue to look for ways to get what you want.

Committed people don’t look back, second guess themselves, or look for shortcuts. They know they’ve got to pay a price to get where they want to go. They continually educate themselves.

They understand that applied knowledge and consistent action are the keys to realizing their dreams. They won’t veer from their chosen path.

Commitment does not mean wishing or hoping. Pipedreams and idle talk are for losers. The truly successful know that dreams are important, but planning and doing make these dreams reality.

As for Roger the car salesman, it came as no surprise to me to find out that he was the top salesman on the lot. I’ve no doubt this young man will go far in life.

You will too if you first decide to act, and then take action. Burning bridges pushes you onward, away from your toxic comfort zone.

Accept nothing short of greatness.

Tuesday, September 16, 2008

The Enemy Within--3 Steps to Victory Over Yourself

My client Connie gave up.

Her life was a disaster--financially, emotionally, and now legally. Worse, even after months of therapy, she still couldn't see how she caused almost all her problems.

If her husband would communicate, her life would be perfect. Well, that, and if her mother would be more supportive--and then her supervisor at work . . .

Unfortunately, Connie's not alone.

Lots of people I see these days try and solve their problems by looking outside themselves. Doing this ensures you will never resolve those issues.

On the other hand, if you focus on improving yourself, many times you'll find the outside world follows suit.

Now, I'm not saying it's easy to do. In fact, owning up to your shortcomings and looking your demons square in the eye can be well . . . scary, if not downright painful.

If you feel up to the task, however, here's what you've got to do.

Identify

This seems obvious, but you'll be surprised how much in denial most of us keep ourselves. Victory over yourself, however, means identifying the enemy.

It takes courage to admit you talk too much, or that you're lazy. Worse, you may not even have a clue as to what others see as your major issues. What do you do then?

Simple . . . ask and listen. Ask your friends, family, bosses, bartender, or spouse what are your least tolerable traits. The answers may surprise you.

Modify

Modify means to change. Armed with the knowledge of who the enemy is, you now move into action. This takes time.

You don't want to try to modify everything all at once. Instead, pick one or two traits and put special emphasis on making changes in those areas.

For instance, let's say you're always late. For at least a month, make being punctual your number one priority.

Solidify

Why a month? Research shows that it takes 30 days to
form a habit. After that, it's almost automatic. Like brushing your teeth.

If you do this, within a year your life today will be virtually unrecognizable to you when you get there. I personally guarantee it. How can I be so sure?

Not only do I counsel people in ways to improve their lives, I actually practice what I preach. I've made some dramatic changes in my life using these techniques, and continue to do so.

If you've got the guts to "Dare Something Worthy," then I challenge you to look at yourself.

Monday, September 15, 2008

If You Don't Know Where You're Going, How Will You Get There?

Sir Edmund Hillary did something huge. He climbed
Mt. Everest. In fact, he was the first person in history
to do so.

Imagine for a moment, a reporter waiting at the bottom
of Everest when Hillary finished.

"Sir Hillary! How did you do such a thing? Many people
tried to do what you've just done and most have died.
Why did you succeed when nobody else could?"

Hillary scratches his head. "Well, I was just walking
along and saw this hill. I figured I might try to climb it,
just to see what happened . . ."

As ridiculous as the above sounds, this is the exact way
many marketers approach their business. I'm amazed
at how many people have no idea what they want. And
those that do, usually think small.

I'm going to let you in on a little secret I learned while
becoming a clinical hypnotherapist. OK, 2 secrets.

Alright, you got me. Three secrets.

The first is that the subconscious mind creates your
entire reality. All of it. Look around you. Your job,
your car, your spouse, your health--all of this originated
in your subconscious mind.

Scary, isn't it?

The second secret is that the subconscious mind
doesn't know the difference between what's real and
what's imagined.

This means that as far as the subconscious mind knows,
your fantasies, dreams, and even your nightmares have
all happened.

Another secret is that the subconscious mind tends to
keep bringing you more of the same. For instance, if
you're always broke, the natural flow of things tends to
keep you that way.

So, if you're not satisfied with your life, how do you
disrupt that natural flow and change course?

It's been proven that if you keep an image in your mind
that, over a period of time, the subconscious mind picks
up on that image and acts on it.

There have been documented cases of people making
themselves wealthy this way. Even curing cancer.

As marketers, we can start by imagining huge things
for ourselves. Why settle for a measly $10,000 a month
when you could have millions? Why be satisfied with
Everest, when you could have the stars?

Practically, this should take between 2 and 3 sessions a
day. Each session should take about 5 to 10 minutes.

Now, I can hear all you busy marketers out there
moaning, "Great, another thing to squeeze into my
20-hour day!" But it's not like that.

In fact, if this imagining thing feels like work, then you're
doing it all wrong. This is play. Funtime. You should
be smiling, or even laughing while you envision your
wants.

If you do this enough on a consistent basis, your
subconscious will pick up on it. You are essentially
activating your mind to do the job for you.

How did Hillary do it? He became obsessed. He planned
and thought about what he wanted. His first attempt
at climbing Everest failed, but did he focus on that?

Nope.

He saw what he wanted, and I'm sure he imagined many
times how his victory would taste.

Likewise, if you plant the seed in your subconscious,
nothing short of greatness awaits.

Friday, September 12, 2008

The Demon in My Living Room

I took a short break from marketing last night and turned on the EIR (Electronic Income Reducer).

Most people call it a television, but it's much more than that. It kills dreams, steals thoughts, and sucks you dry of any motivation you might have.

Anyway . . . I saw a pampered celebrity whining and moaning about how unfair life had treated her. She cried and her friends tried to console her, but none of them understood the pain she was going through.

I almost vomited.

This little tramp had no idea how cruel life can be. Try being homeless and sleeping in a park for two weeks. Try watching your apartment burn to the ground. You wanna talk about pain?

Just as I started to get all settled into a comfortable rant mode, I stopped myself. "That's it!" I said out loud. "That's how they get you!"

The disgust I felt for poor little DUI celebrity chick drew me closer. It felt like a magnet almost. By causing me to feel emotion, they were holding me hostage. Until I discovered their game.

I turned the EIR off and cranked up some Bach, sipped some hot tea, and closed my eyes.

Anyone who's had some success at marketing knows how important emotions are. Chances are, you've heard it said many times that we buy out of emotion, not reason or logic.

This is certainly not lost on the EIR industry. With this in mind, however, I'm confused at how many ads I see that give REASONS why their product/opportunity is the best.

Anybody can say "We're the best because . . ." Does that mean I believe it? Do you? Probably not.

You probably wouldn't believe me either if I told you that my team is the fastest growing team in GDI . . . so I'm not going to.

Some things you've just got to find out for yourself.

Wednesday, September 3, 2008

Why Free Crap is Just . . . Crappy

For years my employer provided free soft drinks to its employees and customers. It seemed like a nice setup until people starting abusing it.

Now we've got a Coke machine. Seventy-five cents a pop. If I want a soft drink, now I've got to walk across the parking lot and spend my hard-earned cash. But you know what?

It tastes better. I know it sounds ridiculous. I mean, it's the exact same stuff, right? I don't think there's a separate formula for Mountain Dew that goes in a machine, and one that goes on a store shelf. Yet I can taste the difference.

I know this is purely psychological.

It reminds me of all the "Absolutely Free" programs out there. I've tried several of them, and have gotten exactly what I paid for them. That's why I have no trouble forking out good money for a program I feel has a solid potential. I look at it as an investment.

A couple such programs are Ann Sieg's The Renegade Network Marketer and Mike Dillard's Magnetic Sponsoring. They cost $67.00 and $40.00 respectively, but both have made me many times that amount. They continue bringing me money even today.

I've recently begun a project that at first glance appears to be "free." This project takes up a lot of time, however, so "free", in this instance, is a relative term. Still, I see a potential for profit, so I'll see how it goes. I'll keep you posted.

Tuesday, September 2, 2008

Clint Eastwood For Mayor

In 1986 I watched Clint Eastwood give his inaugural
speech in Carmel, California.

I couldn't believe I was standing this close to one of my favorite actors, a real living legend. Dirty Harry himself.

How awesome to live in a town where Josie Wales was the mayor!

The entire area felt magical to me. And I think I've figured out why. Almost everybody I met in Carmel and the surrounding area had "made it." It was a community of retired actors, artists, and musicians. Nobody here struggled.

I never saw cigarette butts or gum wrappers on the streets and sidewalks. No rundown old buildings cluttered the rustic scenery of the downtown area. It was like everything was where it was supposed to be.

I saw lots of famous people's houses.

I had not made it, however. I was in the military and would be leaving California soon. The thought made me sick. I loved the culture, the atmosphere, and the weather. There wasn't a whole lot I didn't enjoy about Carmel.

You might say, "How come you didn't relocate there after you got out of the Army?"

Well, anybody who knows the area knows that the cost of living there is possibly the highest in the nation. Unless you're super-successful, living there is out of the question.

Ever since I began network marketing, about 10 years ago, when people asked me what my big "Why?" was, I always answered the same. To live comfortably in the Carmel area. That was my heaven; that was my dream.

Today, about all that has changed about my dream is that I'm closer to it than ever. After years of following wrong advice from the wrong people, I stumbled onto a system that works.

Now, I've read that there really are no more secrets. That's nothing but a bunch of bull. There are lots of secrets.

If you know how to do brain surgery, that's a secret I don't know. If you're the guy responsible for getting the Space Shuttle into orbit and back, then you definitely know a lot of secrets I don't know.

I know a HUGE secret. If you knew what I know you would become as successful as you want to be.

My team and I reveal these secrets to people every day, with truly amazing results.

If you want to discover the secret that will get you whatever you want, I invite you to be a part of our team.

Make my day, Punk.

Monday, September 1, 2008

I Felt Like a Scared Little Girl

Do You Know Fear?

I thought I did until that day. It felt like a giant hand gripped my body, and I couldn't move. Not voluntarily, anyway . . . my hands shook like I was freezing, but this was July. Let me explain.

I was a soldier in basic training at Fort Leonard Wood, Missouri. This particular day our Company Commander ordered us to climb a 60 foot platform, then repel down the other side. It looked like something you'd see on TV. It looked fun. And then the darker side . . .

The rungs on this platform consisted of 4 by 4's, about 5 feet apart. All the other soldiers flew up it like squirrels in trees. I made it to the second rung, and that's when it happened.

I reached for the third rung, but something in my gut pulled my arm back. More soldiers raced by me. I reached up again, but my arm trembled. Drill Sergeants stood directly below me. What was I to do?

I tried a third time, but found myself clinging to the rung like a scared little boy clinging to his mother's leg. I couldn't move.

A Drill Sergeant yelled and asked me if I was scared. At first, I couldn't say anything. Then I managed, "Yes, Drill Sergeant!"

He told me to climb down. Surprisingly, I was able to do so. He didn't yell anymore when I reached the ground, just told me to go stand in formation. I later learned that the scared ones are usually the ones who fall.

I didn't feel that degree of fear again until I tried phone prospecting. I remember making up excuses for not being able to make calls that evening. That fear literally paralyzed me.

I was able, however, to work through my fear of the phone. I wanted network marketing success so bad, I would have walked through fire if my upline told me it would help me build a downline. Little did I know . . .

Thank God I learned a system that lets me do all my marketing online. No scripts, no getting psyched to make calls, no handling objections. Just place ads and count the autoresponders. This is a dream.